Questions To Ask A Sydney PR Agency

If you’re searching for a Sydney PR agency to meet your expectations than it’s important to be clear about exactly what you need and what they can offer. So what questions should you ask before you hire a Sydney PR agency?


What experience do you have?

Having a good Sydney PR agency in your corner can be a game-changer. Not all firms are made alike and some will have different kinds of skills and experience. Although many have transferable skills, a Sydney PR agency with experience or a focus on the right areas can make a big difference to your public relations strategy. If you’re in a specific industry or niche having a Sydney PR agency that is familiar with your business or has experience working in the industry can take your strategy a big step forward and will likely deliver much better results. Agencies with good experience are also much more likely to have good relationships with important media contacts and other organizations.


Who are some of your clients?


A great way to work out whether or not a Sydney PR agency is right for your business is to ask for examples of their clients –  this will give you an idea of the types of clients they are used to working with. Are they of a similar size and in a similar industry? Larger companies might not want to go with firms that are used to working with primarily small businesses. Their past or existing clients are also a great resource for getting an understanding of the quality of their service and work. Speak to them and see how positive the experience has been. Do they seem to have a good relationship with their clients? Clients who are willing to badmouth is likely a good sign that you should steer clear.


What media would you contact?

A good firm should know what the relevant target audiences are for your business and should have an idea in mind of what kind of media and organisations they would like to reach out to on your behalf. Asking them about their potential media strategy will help you to determine whether or not they have the right contacts to help you.


How do you measure success?

It’s important to get a gauge of how potential firms will measure success and ensure they are hitting goals. How will they report to you? Do they use qualitative or quantitative measure? It’s important to understand how things are going to be measured to ensure that you’re getting good results for your money.


How involved will I need to be?

PR team planning

It’s a good idea to get an understanding of what kind of responsibilities you’ll have and how much a firm will expect your input. On top of a heavy work load working with a firm to get strategies in place can be time consuming and stressful, so think about how often potential firms plan to meet with you and speak with you.


How will you communicate with me?

It’s important to get a good idea of who you’ll be working with – who will be your point of contact? Will you work with a single account manager or a team of people. How quickly will they get back to you and how regularly will they check in with you? Understanding how communications will work is important as every firm will work slightly differently in this regard. Asking these types of questions will help you to understand how they operate and will also help you to set realistic expectation and goals.